Marketing and public relations consultant, founder and CEO of Arment Dietrich, Gini Dietrich; and marketing and social media strategist, and bestselling author Geoff Livingston, co-authors of the comprehensive and groundbreaking book Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era, describe developing and implementing an integrated marketing strategy for your brand. Gini Dietrich and Geoff Livingston provide the comprehensive strategy of fully integrating traditional media and social media channels. Gini and Geoff present the concept of a holistic marketing approach that breaks down the silos between marketing channels and ends the false dichotomy between traditional and social media. The authors propose an integrated strategy that offers real flexibility within the tactics and techniques that ensure the success of that overall strategy. Gini and Geoff also describe how to measure and improve the outcomes of the marketing strategy in bottom line terms that are meaningful to marketers and business leaders.
Gini Dietrich and Geoff Livingston are my internet radio show guests on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, November 6, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Marketing and public relations consultant, founder and CEO of Arment Dietrich, BGini Dietrich; and marketing and social media strategist, and bestselling author Geoff Livingston , co-authors of the comprehensive and groundbreaking book Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era, describe developing and implementing an integrated marketing strategy for your brand. Gini Dietrich and Geoff Livingston provide the comprehensive strategy of fully integrating traditional media and social media channels. You will learn:
* Why an integrated marketing approach through all media channels is essential
* How to break down internal silos that work against integrated marketing
* How to apply marketing tactics to achieve the larger strategy
* How to measure the effectiveness of the campaign in meaningful terms
Gini Dietrich (Left in photo left) is founder and CEO of Arment Dietrich, an integrated marketing communication firm, and Spin Sucks Pro, a professional development site for PR and marketing pros. Her blog, Spin Sucks, is on the AdAge top 150 list, as well as being a top 10 online destination for PR and marketing tips, tools, and techniques. An award-winning communicator, she has had clients that include Abbott, Sprint, Ocean Spray, Bayer, BASF, The Catfish Institute, Central Garden & Pet, and Denny’s. She speaks internationally on the topics of social media, communication, and integrated marketing.
Geoff Livingston (Right in photo left) is an award-winning author and marketing strategist who has successfully built two companies. A marketing strategist for 18-plus years, he has had clients that include PayPal, Google, United Way of America, Network Solutions, Verizon Wireless, the American Red Cross, and General Dynamics. In addition to marketing organizations, his strategies have raised more than $2 million for charities using multichannel marketing programs.
My book review of Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era by Gini Dietrich and Geoff Livingston.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with marketing and public relations consultant, founder and CEO of Arment Dietrich, Gini Dietrich; and marketing and social media strategist, and bestselling author Geoff Livingston, co-authors of the comprehensive and groundbreaking book Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era, as they describe developing and implementing an integrated marketing strategy for your brand. Gini Dietrich and Geoff Livingston provide the comprehensive strategy of fully integrating traditional media and social media channels. Gini and Geoff present the concept of a holistic marketing approach that breaks down the silos between marketing channels and ends the false dichotomy between traditional and social media. The authors propose an integrated strategy that offers real flexibility within the tactics and techniques that ensure the success of that overall strategy. Gini and Geoff also describe how to measure and improve the outcomes of the marketing strategy in bottom line terms that are meaningful to marketers and business leaders on Blog Business Success Radio.
